A little Scottish charm. A lot of conversation.

The brief.

Radley wanted to introduce its new Glasgow store and a twenty-percent offer. The activity needed a recognisable connection to the brand as well as people comfortable approaching shoppers.

How we approached it.

Two promotional staff distributed flyers in the mornings, then walked four Scottish terriers around the town in the afternoons. Coordinated business clothing and Radley bags tied the presentation together. The team combined conversations about the store with managing the dogs and the attention they attracted.

What the team made possible.

More than two thousand flyers were distributed across the two days. Envisage’s account reports increased store footfall and interest in photographs with the dogs. It is an example of a simple visual idea working alongside staff who could explain the offer and handle the activity.

Read Envisage’s published account ↗

A summary of historical Envisage work. Logos identify the featured brands and projects; they do not imply a current endorsement or exclusive relationship.

Have a brief of your own?

Tell us the setting, the audience and what you need your team to do. We’ll help you plan the right staffing.

Apply this experience to your brief.