A new store. A proper introduction.

The brief.

A new Homesense store needed an introduction beyond its own doorstep. The campaign aimed to reach shoppers, young families and people interested in their homes, then give them a reason to visit the opening weekend.

How we approached it.

Eight promotional staff worked in pairs across Solihull, Shirley, Sears Shopping Park and Birmingham city centre. They explained the opening, handed out flyers and discount vouchers, and helped with practical directions and parking advice. An event manager moved between locations, replenished materials and adjusted positions to reach busier areas.

What the team made possible.

Envisage’s published account reports thousands of opening-weekend visitors presenting campaign vouchers and a further booking for the team the following month. The useful detail is the coordination: the campaign combined approachable conversations, a clear offer and practical help finding the store.

Read Envisage’s published account ↗

Historical work reported by Envisage. Brand names and logos identify the featured work; they do not imply a current endorsement, exclusive relationship or that every project was commissioned directly by the brand owner.

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