ENVISAGE PROJECT / LAUNCH EVENT CROWD TALENT
Energy from the first arrival.
Tango · Launch event crowd talent
The project at a glance.
- Location
- Gorilla, Manchester
- Team
- 50 paid crowd participants per day
- Agency brief
- Coolr Ltd · Turbo Tango launch
The brief.
Coolr Ltd needed crowd talent for the Turbo Tango Lab Party at Gorilla in Manchester. The launch combined product sampling, entertainment and interactive activities, with filming and photography for the brand’s social channels.
What the team did.
Envisage supplied 50 paid crowd participants per day. They received a briefing on the event flow, the activities and their involvement in content capture. Participants joined the queue, moved through the venue and took part alongside public guests.
The activities included a Batak reaction game, a claw grabber, a 360 glambot and a DJ. The role required people who were comfortable joining in, responding to the atmosphere and appearing on camera, rather than a conventional team working behind a stand.
How it helped.
The agency had a prepared cast ready to take part from the start of the launch. This was a paid crowd-talent assignment supporting the event and its content; it is not a measure of organic attendance or customer demand.
THE WORK IN CONTEXT
Delivered for Coolr Ltd in support of the Turbo Tango launch.
Read Envisage’s published account ↗
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