ENVISAGE PROJECT / THREE-CITY BRAND ACTIVATION
The same sunny welcome. Three cities.
San Miguel · Three-city brand activation
THE PROJECT AT A GLANCE
People behind the brief.
- Setting
- Birmingham, London & Manchester
- Team & scale
- Studio Alligator Pear Agency
- The assignment
- Branded hospitality activation
The brief.
Studio Alligator Pear Agency needed a coordinated team for a San Miguel poolside-themed activation at Wetherspoons venues in three cities. The setting called for people who could start conversations naturally in a busy hospitality environment.
How we approached it.
Envisage recruited approachable promotional staff and briefed them on the activation, their responsibilities and the brand presentation. Wearing San Miguel uniforms, they welcomed customers and handed out branded towels. Teams in Birmingham, London and Manchester followed the same brief.
What the team made possible.
The agency had one staffing approach across the locations, with a consistent visual presence and customer interaction. The work was commissioned through Studio Alligator Pear Agency; Wetherspoons provided the venue setting.
THE WORK IN CONTEXT
Commissioned through Studio Alligator Pear Agency. Wetherspoons was the venue setting.
Read Envisage’s published account ↗
A summary of historical Envisage work. Logos identify the featured brands and projects; they do not imply a current endorsement or exclusive relationship.
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