ENVISAGE PROJECT / DEALERSHIP PROMOTIONS
A warm introduction to the next drive.
Mercedes-Benz · Dealership promotions
THE WORK AT A GLANCE
A team with a clear purpose.
- Setting
- Local dealership promotions
- Vehicles featured
- A-Class, CLA-Class & C-Class
- The team’s role
- Vehicle introductions & enquiry capture
The brief.
Local Mercedes-Benz dealership promotions needed approachable staff to introduce display vehicles, raise awareness of the dealership and gather useful enquiries for its sales team.
What the team did.
Staff learned about the vehicles before the campaign, wore the supplied Mercedes jackets and invited passing visitors to take a closer look. They showed people around the cars, kept the display looking clean and tidy, and collected contact details from interested visitors. Questions beyond their product knowledge went to dealership specialists.
The published account covers A-Class, CLA-Class and C-Class displays. It describes more than 200 promotional staff supplied across a number of local dealership campaigns, including Poole, Salisbury, Guildford, Basingstoke and Swindon. That is a historical cumulative figure, not the size of a single event team.
How it helped.
Visitors had an approachable first point of contact, while dealership teams received enquiries to follow up. Envisage reports positive dealership feedback about test-drive interest; no independently measured sales uplift is claimed here.
THE WORK IN CONTEXT
Work for local dealerships described in Envisage’s published account.
Read Envisage’s published account ↗
A summary of historical Envisage work. Logos identify the featured brands and projects; they do not imply a current endorsement or exclusive relationship.
Have a brief of your own?
Tell us the setting, the audience and what you need your team to do. We’ll help you plan the right staffing.
Discuss your staffing ↗More from the campaign.
