A little character. Across fourteen stores.

The brief.

Company Shop Group wanted a shared Easter experience across fourteen stores. The brief was simple and hands-on: greet shoppers, invite them to pose for photographs and hand out chocolates.

How we approached it.

Envisage selected and deployed costume performers for each participating store. Their role was to make the seasonal activity easy to join in with, creating a friendly point of contact during an ordinary shopping visit. Photographs also gave customers a way to take part in the campaign’s social competition.

What the team made possible.

The published project account records more than seventy customer photo shares for the competition. It describes positive feedback and interest in further activity. Those are campaign-specific observations, rather than a claim that the staffing alone increased sales.

Read Envisage’s published account ↗

Historical work reported by Envisage. Brand names and logos identify the featured work; they do not imply a current endorsement, exclusive relationship or that every project was commissioned directly by the brand owner.

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